You are reading 5 Great Marketing Ideas for Handmade Businesses.
If we are good in making handmade products, then our friends would definitely ask to start a business online. “If the craft entrepreneurs are new in the field of online business, so all they need to do is to make their creative items, people will definitely notice the creativity and would approach them to buy the products they have made,” said Craig Weiss, the CEO of marketplace height ArtYah. Being a business owner, you have to devote your time and as well as some startup cost so as to grow your business. Here are some of the tips by which you can separate yourself from the crowd and make your name in the market.
Build your possess website
In order to sell your handmade crafts on a website can be an easy approach to set an adult shop. Though there are many competitors in the market and it might be difficult for you to compete with them.CEO of Zibbet, Jonathan Peacock says that a seller’s price may be simply mixed with the brands present in the market.
The other problem that arises is market places are meant for detection purposes as said by Peacock. People landing on your homepage may click anywhere and get an idea of what your competitors are selling. Since then Peacock announced that it is difficult to hold your website on top and competing with your competitors.
“Marketplaces are best and can be used for distribution purposes in order to come in eyes of your targeted audience.” He also added “your website should be first and foremost priority being the place where you sent your buyers. By doing this you will totally posses your business in the market.”
Explore new avenues for selling
If you have settled your business on the best platform then you don’t need to appear anywhere for your new customers. Although selecting some other methods strategically may wider your appearance and generate more traffic on the website and finally more sales.
In order to display your website on additional marketplaces you can also make your presence on social media sites like Facebook, Twitter, Pinterest, etc to engage your targeted audience on your products and selling your products directly.
Leverage a marketplace community
As Peacock has mentioned above, branding your website on third party marketplace may cover almost all the brands of sellers and draw advantage too for your business. Third party places also have forums where you can leave a mark. While this should not be your first strategy but we can join some forum discussions in order to get an idea of techniques that are offered by your competitors. “Forums may be used to build strong connections with light minded people”, Peacock says.
Tell a story
Story telling is a latest fashion in this complicated world of strategies. This strategy is more effective for small scale businesses and may also give a huge advantage to your handmade e-commerce website. Richard Stevenson conducting corporate communications for epages.com (a cloud based e-commerce program provider), suggest that story telling can be used to publicize your website and reaching goals. For handmade businesses story telling is an effecting approach to build trust in the customers and get more connections to boost sales conversions.
There is no single way to achieve success when it comes to marketing. Peacock advised entrepreneurs that there are many strategies present in the market and so they need to find the best ones by experimenting most of them. He added experimenting may help you to find which strategy works and get best results for the business.